Most of the companies building or servicing the Bitcoin economy require significant investments. But why would you invest that money in a Bitcoin company if instead you could just use the money to buy bitcoins and wait for those to increase in value?
Individual companies vs. the whole industry
The remarkable thing about the Bitcoin industry is that it is possible to invest in the industry as a whole rather than (or in addition to) in specific companies in that industry.
This is very different in other industries: You can't make investments in 'the car industry' or 'the food industry', only in specific companies in these industries. Similarly, the current state of the Bitcoin industry is sometimes compared to the early internet: still very underdeveloped but with great potential. Now in the case of the early internet it was not possible to invest in TCP/IP, the general protocol underlying it, or even in the protocols built on top of that such as HTTP. If you were excited about the potential of the internet you couldn't invest in the protocols themselves, only in specific companies creating and/or using these protocols.
With Bitcoin on the other hand you can invest in the Bitcoin industry as a whole, in Bitcoin as a protocol for financial applications, namely by buying bitcoins. If Bitcoin as an industry and protocol succeeds, your bitcoins will go up in value and price.
Bitcorati's overview of existing Bitcoin companies